Written by the American Physical Therapy Association (APTA)
APTA’s vision statement is “Transforming society by optimizing movement to improve the human experience.” It is both ours and our members’ goal to help consumers make wise choices with their health care and assist people of all ages improve and maintain mobility and remain active and fit throughout life. We take that mission seriously and through a variety of multifaceted, consumer-oriented campaigns, on a number of subjects, we get the word out.
Pediatric back pain, for example, is just one issue on which we’ve focused. As children head back to school and ease back into the daily routine of learning, stuffing their bags each day with heaps of heavy books, it is important to remember the impact the weight of all those books can have on young child’s back. The added pounds can lead to serious issues and back pain. Last week was National School Backpack Awareness Day, and each fall APTA launches a campaign, using a mix of social and traditional media to get the word out about backpack safety.
Launching Consumer Campaigns at APTA
When we launch any consumer event we take a multifaceted approach using both social and traditional media. We incorporate all of our social media properties (Facebook, YouTube, BlogTalkRadio, Twitter, and Pinterest) to extend our reach as far as possible. Whilst our web team is busy coordinating that effort our media relations folks are busy composing talking points, press releases, and other content, and then personally reaching out to targeted media.