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Posts tagged: fitness industry

5 Reasons to Believe We Will Be More Active in the Future

Post by IHRSA

Last month, we noted in this space that only 1 in 5 Americans self-reported enough physical activity to meet the Physical Activity Guidelines. And given the optimistic leanings of most self-reporting, we might assume the number is much lower. Even our kids, who seem born wired to run and play, are predominantly sedentary.

So, is this it for Americans? Have we permanently engineered physical activity out of our culture? Will we simply continue our long journey toward inertia?

I don’t believe so.

I believe the ship is starting to turn around.

In March 2014, the fitness industry will convene for its largest annual American gathering at IHRSA’s 33rd Annual International Convention & Trade Show in San Diego, CA.  It is an industry town hall of sorts, where innovation and ideas mix for three frenetic days and then spread to all corners of the globe. What happens at IHRSA, most certainly does not stay at IHRSA.


The convention agenda naturally reflects the fitness trends and promising new approaches to increasing physical activity. 

In many ways, it’s like looking into a crystal ball for what’s next.

I’m always particularly interested in the convention sessions that focus on how to use health club facilities to reach the 80% of the population who aren’t exercising regularly.

Here are 5 sessions generating buzz that make me believe we will be more active in the future:

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