Post by Colin Milner, Founder and CEO of the International Council on Active Aging®
Does your center or community have a yoga studio or personal-training area? If so, odds are that you offer these programs because of growing demand or as a new way to meet your clients’ needs. With the youngest Boomers celebrating their 50th birthday this year—and exponential growth in older age groups for many years to come—many new opportunities are available to support health and wellness. One such opportunity is a “balance center.”
What is a balance center, and why should you consider adding one? A balance center offers you the ability to address a significant need in the older-adult population—one that will only become more pressing given today’s changing demographics. Consider the picture in the United States, for example:
Few older adults have their balance screened by a physician prior to a fall despite the fact that many have a higher fall risk due to changes linked with aging. Yet falls can cause life-altering injuries or death. Even when individuals avoid injury in a fall, the fear associated with falling again can lead to social isolation, depression and a downward spiral in health. So falls have immense emotional and financial effects on older adults and their families and caregivers.
By addressing this issue with a balance center, you can expand your reach and tap into more than 30% of the age 65-plus market—all while helping individuals reduce fall risk, maintain independence and improve quality of life.